Alliance has a unique opportunity for a new Brand Manager to manage our “Hydromol” brand in the UK & Republic of Ireland markets driving growth and success through direct and in-direct promotional activities, NPD and business development, and market vigilance. www.hydromol.co.uk. You will be based at our Chippenham, Wiltshire, UK Head office 2 days a week on a hybrid full time permanent contract and will be working within the Commercial team.
We are looking for a Brand Manager who has previous brand management experience within consumer healthcare, RX, pharmaceuticals or medical devices working as a brand, product or marketing lead. Experience having worked with a skincare brand would be a bonus. You will require a high level of omnichannel customer engagement and be confident building brands, as well as being an excellent communicator, strategic thinker and project leader. A degree in Business Management or Marketing or CIM or other marketing qualification would be highly advantageous.
The key responsibilities of the Brand Manager – Hydromol are centred around marketing and strategy:
- Develop and sustain a brand marketing strategy for “Hydromol” by collating data from multiple sources and turning insights into actionable strategies.
- Work with both creative and sales agencies to develop executions across relevant touchpoints including ATL (consumer & HCP promotion) and BTL (retailer and trade promotion, including distribution) and implement key tactical activities within the framework of a brand plan.
- Work closely with Field Sales team to develop and deliver effective HCP Activation strategy, including KOL targeting and development.
- Advise on appropriate pricing strategies and promotions to drive maximum value for “Hydromol” via key financial analysis (ROI / price sensitivity, break-even etc.).
- Monitor market trends, perform market data analysis and gather information on competitor intelligence.
- Commission and evaluate market research, monitor trends and advise on strategy. Identifying insights and forming hypothesis to drive business performance.
- Identify and manage New Product Development (NPD) projects and opportunities and support corporate development projects where appropriate.
- Manage operational relationships with internal parties to ensure successful delivery of projects. Assist the wider consumer team as and when required. Represent ‘the brands’ at external stakeholder meetings including those with potential customers, distributors or agencies/partners.
- Appreciate the importance of and compliance with legal and regulatory codes and frameworks (ASA, PAGB, APBI etc) and internal SOPs.
Alliance offers great benefits including
- Discretionary bonus.
- 25 days holiday + one celebration day + one volunteering day (plus 8 bank holidays) with the option to buy additional holidays.
- Pension – doubled up to max 10% (EG - employee contribution 5% company contribution 10%).
- Life assurance – 4 x salary.
- Wellbeing – free flu vaccine and e-voucher eye care scheme, employee assistance programme which incorporates perks at work (retailer and gym membership discounts), Health cash plan and Private medical cover free for the employee, with the option to add a partner, and children to up to the age of 24 in full time education.
- Lifestyle options include cycle to work, electric vehicle scheme, agile working, and family friendly policies.
- Global employee recognition scheme.
- Employee referral scheme.